1/ Collection of personal data when you visit ChiefsFam
1.1 Log files When you visit ChiefsFam for informational purposes but don’t register with us, create an account, order something, or otherwise deliberately transfer information to us, we collect information from your browser to help us serve our websites to you. What we collect:
- IP address,
- date and time of the request,
- time zone difference to Greenwich Mean Time (GMT),
- name of the requested file,
- access status/HTTP status code,
- volume of data transferred,
- the page from which you came to visit us,
- your operating system and its interface,
- your browser type and the language and version of the browser software.
2. Ordering from Chiefsfam / User Account
3. Communication with Chiefsfam
4. Processing of data for web analytics
5. Advertising activities by Chiefsfam
5.1 Newsletter If you register separately for our newsletter via our website and give us your consent, we will use your email address to send you regular emails about product offers, discounts and contests. To this end, we pass the data on to the software company Mailchimp The Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA, which handles the technical side of the mailing on our behalf. When you register for our newsletter, we use the so-called double opt-in procedure. This means that after you register we will send you an email to the email address you provided, in which we ask you to confirm that you would like to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted after one month. On the other hand, if you confirm the newsletter subscription, we will save your email address for the purpose of sending you the newsletter until you unsubscribe from the newsletter. You can revoke your consent to the sending of the newsletter at any time (without this affecting the lawfulness of the processing up to the point of revocation). You can declare your revocation by clicking on the link provided in every newsletter email, by emailing [email protected]. When sending the newsletter, we use Mailchimp to statistically evaluate your user behavior in order to measure how successful the newsletter is and to optimize its design. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website and thus permit a log file analysis. The web beacons are linked with the data mentioned in Section 1.1 a and an individual ID. The links contained in the newsletter also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Mailchimp servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behavior at any time by clicking on the unsubscribe link provided in each email or by informing us using the contact details. Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above. The legal bases for the processing are your consent and our legitimate interests. 5.2 Product recommendations As a Chiefsfam customer, i.e., if you order something in our store (see Section 2.1), we process the email address you provide in order to send you regular email recommendations for products that might be of interest to you based on your previous orders from us. We also use your name to allow us to personalize these emails. The data is passed on to the software company Mailchimp (see Section 5.1), which handles the technical side of the mailing on our behalf. The legal basis for the processing is our legitimate interests. You receive these product recommendations because you did not object to the use of your email address for this purpose by removing the corresponding check mark during the order process. If you subsequently no longer wish to receive product recommendations or any advertising messages, you can object at any time without incurring any costs other than the transmission costs at the basic rates. Just click on the unsubscribe link included with each email, send a message using the contact details or – if you have a user account with us – adjust your newsletter settings accordingly (“Account settings” – “Newsletter subscriptions”). When sending the product recommendations, we use Mailchimp to statistically evaluate your user behavior in order to measure their success and to optimize their design. The legal bases for the processing are your consent and our legitimate interests. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website and thus permit a log file analysis. The web beacons are linked with the data mentioned in Section 1.1 and an individual ID. The links contained in the email also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Mailchimp servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behavior at any time by clicking on the unsubscribe link provided in each email, informing us via the contact form, or – if you have a user account with us – changing the newsletter settings in your user account (“Account settings” – “Newsletter subscriptions”). Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above.
6. Usage-based online advertising
6.1 Use of Google Ads conversion tracking and Google Ads remarketing We use Google Ads, a service of Google LLC (“Google”), to use ads to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs. These ads are deployed by Google via ‘ad servers’. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted). These cookies allow Google to recognize your internet browser. If a user visits certain pages of a Google Ads customer’s website (in this case ours) and the cookie stored on their device has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this site. Each Google Ads customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating Google Ads Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.
- Google Ads remarketing
Besides Google Ads Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymization is used during remarketing. There are various ways in which you can prevent your participation in this tracking procedure: By setting your browser software accordingly; in particular, disabling cookies from third party providers means that you will not receive any ads from third-party providers; By permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link: https://support.google.com/ads/answer/7395996?hl=en. Please note that by doing this you may not be able to properly use the full functionality of our website. The legal bases for the processing of your data are your consent and our legitimate interests. Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For further information about privacy at Google, please refer to: https://policies.google.com/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at: http://www.networkadvertising.org. 6.2 Use of Facebook Custom Audiences, Facebook Website Custom Audiences and Facebook Conversion Tracking
- Facebook Custom Audiences
Our website also uses the Website Custom Audiences remarketing function of Facebook, Inc. (“Facebook”). This allows users of the website to see interest-based ads (“Facebook Ads”) when visiting the social network Facebook or other websites that also use the process. Our intention here is to show you ads that are of interest to you. Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to what we know: By integrating Facebook Custom Audiences, Facebook receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will obtain and store your IP address and other identifying information.
- Facebook Website Custom Audiences
- Facebook Conversion Tracking
- Bing Ads Conversion Tracking
- Bing Ads remarketing
7. What are my rights?
If you have given your consent to the processing of your data, you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent. If we base the processing of your personal data on our legitimate interests, you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing. However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons. As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked. The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. Data may be stored for a longer period if this has been provided for by laws or other rules to which we as the controller are subject. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract. Further processing operations may be required for contests and other promotional campaigns. In such cases we will inform you in the context of the respective promotional campaign.
8. With whom we share your information
We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:
- Authorized service providers. We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our websites’ functionality, and supporting contests, sweepstakes, surveys and other features offered through our websites. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
- Business partners. When you make purchases or engage in promotions offered through any of our websites or our services, we may share personal information with the businesses with which we partner to offer you those products, services, promotions, contests and/or sweepstakes. When you elect to engage in a particular merchant’s offer or program, you authorize us to provide your email address and other information to that merchant.
- Legal demand. In response to a subpoena or similar investigative demand, a court order, or request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
- Suspected fraud. When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our websites’ terms and conditions or other agreements or policies.
- Corporate transaction. In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
We may share aggregated and non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our websites and on websites of third parties. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our websites and the most popular features or services accessed. This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.
9. Is My Information Secure?
We use reasonable measures to secure our website and any private information you submit to us against loss, tampering, unauthorized access, and other malicious acts. For example, we use SSL connections when possible to protect your data while it is in transit (for example login data and customer orders). However, no data transmission over the Internet is completely secure, so we cannot completely guarantee the security of any data. You use our services at your own risk, and are responsible for taking reasonable measures to secure your password, information, and account.
10. Do-Not-Track (“DNT”) Requests